The Advertising ID Consortium is an open identity solution that provides privacy-conscious, people-based interoperability for the advertising ecosystem.
WHY CREATE A CONSORTIUM FOCUSED ON IDENTITY?
Companies in programmatic rely on their own cookies to anonymously identify audiences.
The result is consumers being given many identifiers leading to fragmentation and data loss.
This leads to decreased understanding of consumers and less effective targeting, frequency management, optimization, and attribution, while creating a poor consumer experience.
The Advertising ID Consortium takes a collaborative approach to solving these issues by providing:
An open and standardized pool for cookie and device IDs.
The availability of people-based identifiers.
An omnichannel identity framework.
Members of the Consortium will adhere to best practices with respect to privacy, security, including compliance requirements with digital advertising self-regulatory code and applicable laws.