Mar 9, 2018

Ad ID Consortium Ramps Up In Q2, AppNexus McCarthy Says

Mar 5, 2018

A Collaborative Look Into The Future: ID Consortium

The Consortium offers a common identity framework in the RTB bidstream that the entire industry will be able to use to make people-based programmatic advertising seamless, with the goal of building a neutral identity framework that benefits everyone. How will this trend affect the industry?

Mar 5, 2018

Consortium Roadmap And Technical Implementation

Featuring Mike O’Sullivan, Senior Director of Product at Index Exchange, Patrick McCarthy, SVP of Marketplace Partnerships at AppNexus, and Travis Clinger, VP of Strategic Partnerships at LiveRamp.

Dec 14, 2017

The Advertising ID Consortium Announces New Member Companies and Support from The Trade Desk to Create the Largest Identity Collaboration on the Open Internet

The Consortium enables members to leverage a standard identity framework for people-based marketing within programmatic channels.

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Oct 26, 2017

Identity in the Wrapper

Watch to learn about "Identity in the Wrapper" where Drew Bradstock, IndexExchange, discusses The Advertising ID Consortium & achieving people-based IDs.