The Advertising ID Consortium had a special panel at Cannes this year. Watch to see what they said about the future of data collection and the initiatives they are working on.

 Over the past two years, two scaled initiatives have emerged to build a common ID that would reduce data loss, tags on page and site latency issues resulting from cookie syncing across dozens of ad tech companies...

Over the past two years, two scaled initiatives have emerged to build a common ID that would reduce data loss, tags on page and site latency issues resulting from cookie syncing across dozens of ad tech companies...

April 3, 2018
Index Exchange

Advertising ID Consortium Overview
 

The Advertising ID Consortium provides an open identity solution that provides privacy-conscious, people-based interoperability for the advertising ecosystem. Learn the basics from IX's Mike O'Sullivan in this 3-minute overview.

 

SAN FRANCISCO — An initiative from three big ad-tech players to create a single pool of user identities is nearing technological completion and could go live from this coming Q2, according to an exec from one of the players involved.

The Consortium offers a common identity framework in the RTB bidstream that the entire industry will be able to use to make people-based programmatic advertising seamless, with the goal of building a neutral identity framework that benefits everyone. How will this trend affect the industry?

Featuring Mike O’Sullivan, Senior Director of Product at Index Exchange, Patrick McCarthy, SVP of Marketplace Partnerships at AppNexus, and Travis Clinger, VP of Strategic Partnerships at LiveRamp.

 

Oct 26, 2017
Index Exchange

Identity in the Wrapper




 

Watch to learn about "Identity in the Wrapper" where Drew Bradstock, Index Exchange, discusses The Advertising ID Consortium & achieving people-based IDs.

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The Consortium enables members to leverage a standard identity framework for people-based marketing within programmatic channels.