July 4, 2018
The Advertising ID Consortium had a special panel at Cannes this year. Watch to see what they said about the future of data collection and the initiatives they are working on.
June 19, 2018
Over the past two years, two scaled initiatives have emerged to build a common ID that would reduce data loss, tags on page and site latency issues resulting from cookie syncing across dozens of ad tech companies...
April 3, 2018
The Advertising ID Consortium provides an open identity solution that provides privacy-conscious, people-based interoperability for the advertising ecosystem. Learn the basics from IX's Mike O'Sullivan in this 3-minute overview.
The Consortium enables members to leverage a standard identity framework for people-based marketing within programmatic channels.